8 Common Misconceptions About Online Course Pricing

eLearning Course Pricing: 8 Misconceptions

eLearning Study course Pricing Myths You Really should Know

Location the ideal value for your on the web system is unquestionably not an quick task. With so several factors taking part in into it, from your goal audience to the production costs, it can be difficult to know the place to commence. But it’s crucial to get it ideal given that the cost is normally one of the 1st items prospective students glance at when contemplating regardless of whether or not to enroll. A few popular misconceptions about on line course pricing can journey up even the most seasoned eLearning business owners. Let’s just take a look at some of these myths and see how you can prevent them when pricing your classes.

How To Avoid eLearning Course Pricing Myths

1. Your Program Need to Be Priced In accordance To Its Size

One particular of the most prevalent blunders individuals make when pricing their programs is basing the selling price solely on the length of the written content. Just because your system is ten hrs extensive doesn’t signify it needs to be ten periods much more high-priced than a one-hour class. Your learners are paying out for the worth they will receive from taking your system, not the amount of time it took you to make it. So will not get also caught up in the length of your written content when setting a value.

2. You Need to have To Give A Discount For Early Enrollees

It can be prevalent for on line courses to offer you a low cost for early enrollees, but this isn’t really generally needed. In reality, providing a discount can really devalue your system in the eyes of potential pupils. If you do decide to supply a lower price, make absolutely sure it’s not much too steep. A small price cut is ordinarily enough to entice men and women to enroll without earning them query the price of your training course.

3. You Need To Supply A Payment Prepare

A different widespread pricing mistake is offering a payment plan for your courses [1]. While this may feel like a great notion, it can in fact conclusion up costing you more in the lengthy run. Folks who enroll in a payment strategy are usually extra very likely to cancel their membership in advance of finishing the class. This indicates you can expect to close up getting rid of out on cash that you would have otherwise designed if they had paid in total upfront. If you do decide to offer you a payment program, make confident it really is interest-cost-free and would not need any supplemental fees. This will assist to make sure that you’re not dropping revenue in the prolonged run.

4. More cost-effective Classes Are Everyone’s Go-To

Just due to the fact a study course is more affordable does not suggest it’s preferable. In simple fact, people frequently affiliate small selling prices with small quality. So, if you might be offering a substantial-quality training course, do not be frightened to cost a bit far more. It’s vital to recall that persons are prepared to pay back for top quality. You can justify why you put a certain selling price on your program primarily based on the value it supplies. Just make positive that your rate is in line with the high quality of your class. If your study course is definitely valuable, pupils will be happy to spend a reasonable value.

5. Only Pay Notice To Rivals

Just one of the to start with factors you might want to do before you established a selected value for your on the web class is to exploration your competition. It is not unheard of for entrepreneurs to only search at what their opponents are performing and completely fail to remember about other significant components. Competitor exploration is significant, but if you want to go a very long way, you should spend focus to the general sector. See what people today are essentially on the lookout for and how a lot they are keen to pay out for it. This info will give you a much better plan of how to price your courses.

6. Learners Only Pay back For Your Knowledge

This is probably the most hazardous fantasy of all. If you assume students are only shelling out for your knowledge, then you will severely undervalue your programs. Learners are paying out for your information, yes, but they are also paying out for your working experience, your insights, and your potential to support them accomplish their plans. Not to mention all those people products you’ve got put with each other, like worksheets, schooling videos, templates, and even checklists. All of these components are what make your classes useful. So never sell yourself brief by considering students are only having to pay for your know-how.

7. Your Time Is Your Only Expense

An additional typical false impression is that your time is your only expenditure when it arrives to on-line courses. This only is just not real. Time is crucial, but there are other investments you want to think about, these as:

  • The price tag of any computer software or instruments you use to make your study course
  • The charge of internet hosting your training course on a Studying Administration Process (LMS)
  • The price tag of internet marketing your study course

All of these charges can increase up, so will not forget to component them into your pricing.

8. You Require To Recoup Your Expenditure Correct Absent

If you might be contemplating about how promptly you need to recoup your expenditure, then you happen to be probably going to selling price your courses much too higher. Of course, you need to make absolutely sure you happen to be not losing money on your programs, but that doesn’t suggest you want to make all your revenue back straight away. In reality, it is really usually better to selling price your courses fairly—based on their values and the assets you used—and make extra profits in the prolonged run. Continue to keep in brain that it expenses dollars to acquire new shoppers. So even if you happen to be not building a gain on every single sale, you happen to be continue to producing funds in the extended run by getting new pupils.


Pricing your programs won’t have to be a guessing video game. By busting some of the widespread myths about on-line class pricing, you can be sure that you are placing a price that’s honest for both you and your pupils. With the right pricing technique, you can create a sustainable small business model that functions for everyone.


[1] 5 Inquiries To Inquire When Selecting An Education Payment Method